My chosen film companies are DreamWorks which is founded by Steven Speilberg, Jeffrey Katzenberg and David Geffen in 1994 on October 12th. From 2004 its films have been distibuted worldwide by Paramount/Viacom, but the animation studio remained independent. The two films I will speak about from DreamWorks are Shrek which earned $484.4 million and was nominated for six BAFTAS and won the first ever Academy Award for Best Animated Feature. Shrek uses many references from Disney films such as Babe, Dumbo and Peter Pan, for example Tinkerbell hits Donkey, then he says "I can fly!" which is a reference to Peter Pan. This is a factor that contributes to the success of Shrek as people who are familiar with Disney will know the phrases and enjoy the movie more as they 'are in with the joke' because they know where 'the characters' got it from. Imax dropped plans to release Shrek in 3D in 2001 due to "creative changes" by DreamWorks and the film was instead released in 2D in May and then 3D in December.
Radio Disney did not allow any ads on their station, however May 7th 2001 Burger King began promotions for the film. they gave out a selection of nine toys based on the Shrek characters which could be found in kids meals. Because of Shreks success there has been five Shrek video games, three comic book issues, three sequels: Shrek 2, Shrek The Third and Shrek Forever After (as well as festive Shrek films) and a musical.
Shrek was so popular it because DreamWorks Animations official mascot.
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